Gulf Coast Village hires Jeanette Friend as sales and marketing director

CAPE CORAL, Fla. (July 13, 2023) – Gulf Coast Village, the only continuing care retirement community (CCRC) in Cape Coral, has hired Jeanette Friend as its new sales and marketing director.

In her role as director of sales and marketing, Friend is responsible for overseeing all sales and marketing efforts for Gulf Coast Village and the Senior Choice at Home program. This includes ensuring comprehensive marketing plans are in place and that sales efforts successfully welcome residents to the community. Friend will also maintain effective collaboration, communication and sales focuses with various internal partners, all while emphasizing the importance of creating a positive customer experience for current and potential Gulf Coast Village residents.

Friend has over 13 years of experience in senior living sales with prior positions at established senior living communities across Southwest Florida. She obtained her associate degree from Metropolitan Community College with an emphasis in counseling and communication, and she is also a licensed real estate sales associate.

“We know Jeanette’s experience working in senior living sales and her knowledge of the industry will be extremely valuable,” said Greg Anderson, Gulf Coast Village executive director. “We are happy to welcome her to our team and know she will be an asset to everyone at Gulf Coast Village.”

Sponsored by Volunteers of America National Services, Gulf Coast Village offers the full continuum of care, including independent living, assisted living, memory support, skilled nursing, home health, rehabilitation services and Senior Choice at Home, a continuing care at home program, the only of its kind in Southwest Florida.